Insights & Product Operations · Media-Tech
I like building order out of chaos. I work across systems, analytics, and operations at BellaNaija, making work easier, insights clearer, and teams more focused on what matters.
Over the past four years at BellaNaija, one of Nigeria's leading digital media brands, I have gone from managing advertising campaigns to owning the internal technology and analytics infrastructure the commercial and editorial teams rely on daily.
My work sits across operations, data, and product thinking. I do not wait to be handed a brief. I spot the gap, figure out what needs to exist, and build it. A CRM here, a dashboard there, a campaign M&E framework, a GEO audit nobody had done before.
I am actively building toward product management. I already think in terms of users, outcomes, and systems that can scale. Now I want to apply that thinking to products that solve real problems for real people.
A selection of projects across campaign M&E, internal tooling, systems, and strategic research.
Led full monitoring and evaluation for a women's economic power campaign by BellaNaija x The She Tank. Structured measurement using pre and post-campaign polling, analyzed 6,000+ survey responses for mindset shift and sentiment insights, and built real-time social listening dashboards.
Managed reporting and social listening for an HPV prevention and cervical cancer awareness campaign. Tracked performance across platforms, verified content and links, and produced final campaign documentation.
GEO stands for Generative Engine Optimization. It is the practice of making sure your brand shows up accurately and prominently when people ask AI tools questions. Not Google. ChatGPT. Gemini. Claude. Perplexity. That is where a lot of people are going first now, and most brands have no idea how they appear there.
I designed and ran BellaNaija's first GEO audit across all four major platforms, scoring how the brand was cited, identifying where it was missing, and building a monthly process to track it going forward.
Test how your brand appears when people ask AI tools questions. Generates custom audit prompts across 8 question categories, a live scoring interface, and a personalised action plan. Built on the same GEO audit methodology I developed at BellaNaija.
Enter your campaign details and get a full Monitoring and Evaluation framework: KPI table, survey question bank, week-by-week timeline, platform benchmarks, risk register, and checklists. Built from the M&E approach I applied on campaigns at BellaNaija.
Built an internal dashboard at BellaNaija integrating WordPress and GA4 data. What the problem was, how I solved it, and what changed for the team. A better version lives internally at BellaNaija — this is the public write-up.
Four years across client service, campaign analytics, CRM systems, internal tooling, and insights at BellaNaija, plus consulting and research work.
Download CVOpen to product operations, insights, research, and generalist roles. Also available for freelance engagements and consulting projects.