✦ SERVICE 02

Analytics and Reporting

Numbers turned into dashboards and reports people actually read. Cut manual reporting time by 60% and covered campaigns past a billion impressions.

BEFORE AND AFTER

From messy exports to something you can actually read

Most raw data isn't ready for a client, or for a decision. Errors, blanks, inconsistent labels. This is the same dataset, before I touch it and after.

Before
Raw unclean data export
After
Cleaned and standardised data
HOW IT WORKS

One pipeline, several outputs

Every source connects once. From there, the same clean data feeds a live dashboard, a monthly report, and a one-page summary, automatically.

Data pipeline diagram: sources to processing to output
WHAT'S INCLUDED

What I take off your plate

Connecting the platforms and spreadsheets so nobody's copying numbers by hand between tabs.

Fixing errors, filling gaps, making sure the same metric means the same thing everywhere it shows up.

Live dashboards built around what actually needs watching, not a generic template with your logo on it.

Monthly and campaign-level reports written so a client can act on them, not just skim past them.

Checking the numbers before anyone else has to ask if they're right.

HOW WE WORK TOGETHER

Fresh Build

You bring the data sources, I build the dashboard and reporting flow around them, from scratch.

Fix What's Broken

Already have a dashboard that's gone stale or stopped adding up? I get it working properly again.

Ongoing Reporting

Monthly or campaign-based reporting, handled on a schedule, so it's never a last-minute scramble.

TOOLS

Whatever your data already lives in

Looker Studio
Google Sheets
ExcelExcel
🙂

LET'S TALK

Got a broken process, a messy dataset, or a good problem? Send it over, I read every message.

Allen

Open to contract work, full-time roles, and interesting problems worth fixing.

let's fix something together

CONTACT

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