ABOUT

MAIN BIO
Portrait
2026
← ALLEN

I work in product and operations. Mostly that means figuring out why something’s actually broken, not just patching the symptom, and building whatever it takes to fix it properly.

I’ve spent the last few years at BellaNaija sitting between insights, tech, and client service. If a problem doesn’t have an obvious owner, it usually ends up on my desk. I’ve built internal tools from scratch, tracked campaigns reaching over a billion impressions, and reported results to partners like the Gates Foundation, Google, and Nestlé.

The tools change but the approach doesn’t. Find the gap, build something small that actually works, keep improving it until nobody remembers there used to be a manual process behind it.

I’m formalising that instinct right now through product management study. The habit of finding the gap and fixing it has always been there, what I’m building is the vocabulary and the process to match it, writing proper specs, running discovery before something breaks instead of after, making the trade-off calls earlier in the process, not later.

Right now I’m at BellaNaija, running reporting and internal tools for campaigns most people only ever see the finished version of.
When I’m not fixing dashboards, I’m usually pulling apart some workflow to figure out why it’s slower than it should be.
STORY

Find the gap first

Before I touch a dashboard or write a line of code, I want to know what’s actually broken and who it’s breaking for. Skip that step and you end up automating the wrong problem.

questions before dashboards.

Back it with a source

I don’t put a number in a report I can’t point back to. If it’s in there, I can tell you exactly where it came from, the platform, the date range, the caveat.

no vibes, just receipts.

Own it end to end

I’d rather build the whole thing myself and get it right than hand off half of it and hope. I move faster when I’m not waiting on someone else’s queue.

start to finish, my hands.
WORK
#HerMoneyHerPower A women’s economic power campaign with The She Tank. M&E / Insights Lead.
JUL–DEC 2024 1.1B IMPRESSIONS
#StopHPVForHer An HPV prevention and cervical cancer awareness campaign. Campaign Reporting & Social Listening.
OCT–NOV 2025 39.8M REACH
BBNaija Seasons 10 & 11 Reporting lead across two seasons, working with brand partners including Checkers Custard, Guinness, PZ Cussons, and Seven Up Bottling Company.
2025–2026 100M+ VIEWS
BN20: Next Gen Creator House A creator-economy event for young creators, in partnership with Google Gemini and Nestlé Pure Life. Creative and Technology Lead.
JUN 2026 1.7M+ VIEWS

...and a handful of other campaigns and internal tools along the way.

🙂

LET'S TALK

Got a broken process, a messy dataset, or a good problem? Send it over, I read every message.

Allen

Open to contract work, full-time roles, and interesting problems worth fixing.

let's fix something together

CONTACT

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