Free Tool

GEO Brand Checker

Most brands have no idea how they appear when someone asks ChatGPT, Gemini, or Perplexity a question. This tool generates custom audit prompts, walks you through scoring your results, and gives you an action plan to improve your AI visibility.

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What is GEO?
Generative Engine Optimization is how visible and accurately your brand appears in AI-generated answers. As more people search via AI tools instead of Google, your presence in those answers is becoming a real competitive channel.
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How it works
Enter your brand details and get custom prompts covering 8 question categories. Paste each prompt into your chosen AI platforms, score what you find, and get a total score with interpretation and next steps.
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How long it takes
Generating prompts takes 30 seconds. Running a full audit across 4 platforms takes about 20 to 30 minutes. Save your score and repeat monthly to track progress.
ChatGPT Gemini Claude Perplexity Meta AI Copilot

Generate your prompts first on the previous tab, run them in each AI platform, then come back here to score what you found.

How each AI platform handles brand mentions

Understanding how each platform works helps you interpret your scores and know where to invest your GEO effort.

ChatGPT
OpenAI
Draws from pre-training data. Strong Wikipedia pages, news coverage, and industry blog mentions are the biggest signals.
Test both standard and web browsing mode. The gap between them tells you whether your historical web presence is strong or weak.
To improve: get onto well-known industry listicles, press coverage, and authoritative directories. Wikipedia presence is a significant signal across all OpenAI models.
Gemini
Google
Closely integrated with Google Search signals. Brands with strong SEO, verified Google Business profiles, and Google News coverage perform better here.
Your Google Knowledge Panel directly influences how Gemini describes your brand. Claiming and optimising it is a high-value action.
To improve: optimise your Google Business profile, ensure your website has correct structured data and schema markup, and build presence on sites Google trusts.
Perplexity
Real-time search
Pulls live search results and always cites sources. This makes it the most transparent platform for auditing — you can see exactly where the information came from.
If your brand appears, note which sources cited you. Those are your highest-leverage channels for GEO. If competitors appear instead, the citations show you exactly where your content gap is.
To improve: get cited in publications that Perplexity trusts — major news outlets, credible industry publications, and structured directories.
Claude
Anthropic
More cautious about factual claims on specific brands, especially smaller or regional ones. Absence is not always failure — Claude may simply not have enough reliable data to make a claim.
Claude performs better when there is consistent, high-quality long-form content about your brand across multiple credible sources.
To improve: focus on depth of coverage. Long-form features and case studies carry more weight here than brief mentions across many sites.
Meta AI
Meta
Integrated into WhatsApp, Instagram, and Facebook. Has access to public social content. Consumer brands with strong Instagram presence may score differently here than on other platforms.
Ensure your Facebook and Instagram profiles are complete, verified where possible, and describe your brand clearly in the bio sections.
General principle
All platforms
Run this audit monthly on the same dates. AI models update. A low score today can improve in 4 to 8 weeks with consistent content action.
Being cited in content that AI tools trust matters more than social media volume. One article in a credible publication outweighs 50 Instagram posts for GEO purposes.
Create content that directly answers the kinds of questions your target audience asks AI tools. FAQ pages, how-it-works explainers, and comparison articles are all strong GEO content types.